Write Quickly, Profit Forever

THE LIGHTNING DRAFT

How to create a short book in just 12 weeks to supercharge your business.

Even if you have never written before, or don't have time

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What is ''The Lightning Draft" ?


The Lightning Draft is a revolutionary and practical guide for entrepreneurs and business owners on how to supercharge your business by writing and publishing a short business book in just 12 weeks.

Everyone knows that writing a book is one of the best ways to establish authority, generate leads, and grow your business. But writing a book takes time and most people aren’t sure how to get it done.

The best strategy is to tap into your expertise and existing content to write a short business book – a Lightning Draft – that delivers great value but is much quicker and easier to write than a lengthy volume. The more quickly you get your book to market, the sooner it can help your business grow.

Packed with strategies for first-time writers, The Lightning Draft breaks the process into manageable steps so you can write, edit, and self-publish a high-quality book.

Inside This Digital Book, You'll Discover:

  • DISCOVER the revolutionary way to write a short book that can help you become the "Author-ity" in your niche and supercharge your business growth.

  • GAIN momentum by creating your book value proposition, and book big idea LIVE on the workshop.

  • UNDERSTAND the myths the book writing and publishing industry are telling you and why most "best selling" books fail.

  • MAKE your book do all the heavy lifting for you to start attract your ideal clients and grow your business.

  • EXCLUSIVE FREE access to the pre-launch copy of the Lightning Draft, with access to extra chapters and content not available to the public.

Ready to Dive Deeper?

Have questions or need personalized advice? Connect directly with the authors or our team to discuss your journey, get insights, and receive tailored guidance.

BONUS 1

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BONUS 2

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Join our Pre-Launch and Unlock Exclusive Giveaways!

Join our Pre-Launch and Unlock Exclusive Giveaways!

BONUS 1: Writing with AI

Get an exclusive sneak peek into the future of writing with our AI-powered chapter. Discover how artificial intelligence can streamline your book creation process, providing you with cutting-edge insights and tools before anyone else.

Bonus 2: Free LIVE Behind-The-Scenes Session with the Authors

Gain insider knowledge, bonus content, practical tips, and personalized advice on crafting your book in just 12 weeks. This is your chance to learn directly from the experts who wrote the book.

Bonus 3: Copy of the Book Once It Launches

Be among the first to own the official version of the 'The Lightning Draft' as soon as it hits the shelves. Secure your free copy and get ready to transform your business with proven strategies for writing a short, impactful book that drives results.

What we ask from you:

Join our Pre-Launch Team

For a limited time you may have the opportunity to join our pre-launch team. You will have exclusive access to behind the scenes and an opportunity to interact with the authors directly.

Take Action

We believe in the power of taking action. Apply the insights and strategies you learn throughout the Pre-Launch and start making progress on your book. Your success story is the best way to show the effectiveness of 'The Lightning Draft.

Give Us Feedback

Your opinion matters! As part of our Pre-Launch, we’d love to hear your thoughts on the content and experience. Your feedback will help us refine the final product, ensuring it meets your needs and expectations.

Follow Our Pre-Launch Steps Delivered to Your Email

Stay engaged by following the simple steps we'll send to your email. These tailored actions are designed to guide you through the Pre-Launch journey, maximizing the value you get from the giveaways and preparing you for the book's release.

A. Trevor Thrall

Trevor received his Ph.D. in political science from the Massachusetts Institute of Technology. As a professor and a business owner, Trevor has spent more than 20 years using the 12 Week Year system to manage his writing, publishing ten books and edited volumes, a host of academic articles and book chapters, and scores of op-eds and commentaries. His work has been published in outlets such as the Atlantic, Washington Post, Foreign Policy, the Philadelphia Inquirer, USA Today, and the Detroit News, among others. He also sat on more than 50 Ph.D. dissertation committees and helped hundreds of students write their undergraduate and master’s theses.

In 2022 Trevor retired from George Mason University to become a full-time writing coach. In addition to writing The Lightning Draft with Michael Lennington and Miguel Rivera, Trevor is the author of The 12 Week Year for Writers and The Weekly Writing Routine Workbook. His mission is to help writers be their most productive selves.

When he is not writing, coaching writers, or thinking about writing, Trevor is usually on the beach with his wife or walking one of their two naughty dogs.

Michael Lennington

In addition to The Lightning Draft, Michael is the co-author of three business books published by Wiley, including the New York Times bestselling book The 12 Week Year, The 12 Week Year Field Guide, and Uncommon Accountability.

Though not a professional author by trade, Michael and his business partner Brian Moran have developed an innovative approach to personal and business execution that has been the source for each of the books that hey have written. Virtually all of their clients have come from the books they have written for more than two decades. Michael’s professional career is focused on enabling individuals, teams, and entire organizations to accomplish their most important goals in less time. His clients list over the years includes Allstate, Becton Dickenson, Compass, MassMutual, Medtronic, Ponoko, The Guardian, and Sainsbury's. Presently, he devotes himself to coaching, writing, and creating tools that help people get more done in less time. What drives Michael’s work is the desire to help others overcome the thinking and action barriers that keep them from accomplishing more of what they are capable of.

Michael’s most important roles are as father, husband, and most recently grandfather. When he is not with his family, or working, his favorite personal pursuits include attending music festivals, travel, and hiking in the backcountry.

Miguel Rivera

Miguel is the founder and owner of Ideal Client Systems, LLC, a performance driven agency dedicated to helping business owners profitably grow their business by attracting their ideal clients with a marketing system centered around a book. Miguel is the co-recipient of the prestigious Two Comma Club ClickFunnels™ Marketing Award, after achieving over US$1 Million in revenue in under 12 months centered around a book marketing system.

Prior to ICS, Miguel worked in Corporate America as an Executive with over a decade working with small, mid-size and Fortune 200 companies in Silicon Valley. Miguel focused on helping companies with strategy and execution to scale profitably, with experience in over 20 countries.

Miguel is an Industrial Engineer and has an MBA from Duke University with a deep passion for Business Strategy, Finance, Marketing and Sales. Miguel is also a Certified High Performance Coach, A Six Sigma Black Belt and a Scrum Master.

Miguel is married to Valerie and they have two kids. When he is not working, Miguel loves reading books, playing chess and spending time traveling the world with his family.

HERE'S WHAT PEOPLE ARE SAYING:

Michael, Trevor, and Miguel are phenomenal. They have created a process a very structured process. But also provide the accountability that you need to get going and keep going.

- Scott Wurtzbacher -

Every part about this program honestly has been amazing. I mean I love the group aspect is huge cause it's great to bounce ideas off each other and really being able to kind of get that support.

- Traci Bakenhaster -

They give you tons of support, they've done it themselves so they know how it goes. And so I would say the simple system was fabulous for me. The support that they give is a stand out because they're really great at what they do.

- J'amie Nowak -

I never thought I could become an author but yet here they gave me the opportunity to do that. They gave me the structure in place. They made it very digestible, easy to do with accomplishable task from week to week to get a book project done.

- Mike Gandolfo -

To have a great community of other people who are going through the same thing and support from very wise and seasoned coaches who have written books and know the 12 week year inside and out.

- Steph Winger -

And we had the honor of being in their lightning draft. They gave us everything we needed, the tools, the technology, the support, the guidance and how to get it done to write our first book.

- Tim & Gina Johnson -

HERE'S WHAT PEOPLE ARE SAYING:

Michael, Trevor, and Miguel are phenomenal. They have created a process a very structured process. But also provide the accountability that you need to get going and keep going.

- Scott Wurtzbacher -

Every part about this program honestly has been amazing. I mean I love the group aspect is huge cause it's great to bounce ideas off each other and really being able to kind of get that support.

- Traci Bakenhaster -

They give you tons of support, they've done it themselves so they know how it goes. And so I would say the simple system was fabulous for me. The support that they give is a stand out because they're really great at what they do.

- J'amie Nowak -

I never thought I could become an author but yet here they gave me the opportunity to do that. They gave me the structure in place. They made it very digestible, easy to do with accomplishable task from week to week to get a book project done.

- Mike Gandolfo -

To have a great community of other people who are going through the same thing and support from very wise and seasoned coaches who have written books and know the 12 week year inside and out.

- Steph Winger -

And we had the honor of being in their lightning draft. They gave us everything we needed, the tools, the technology, the support, the guidance and how to get it done to write our first book.

- Tim & Gina Johnson -

LIMITED TIME*: Get Your Free Digital Copy of our new book Today!

THE LIGHTNING DRAFT

How to create a short book in just 12 weeks to supercharge your business.

*Get Immediate Access To Our PRE-LAUNCH EDITION Today!

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